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As a specialist in corporate video production for online, web and DVD, we are often told how companies want their corporate video. Sure MediaSpark can be told what to do, no problem. However, depending on the audience, subject matter, and distribution, we highly recommend consulting with us first so we can provide you with our pre-production expertise. MediaSpark provides the structure and method in which to produce your online and web corporate video. When it comes down to it, the essential ingredient in providing effective corporate video production is all in the “Pre-Production” process. MediaSpark assists our clients in producing tehir corporate video from pre-production to post production to ensure your “corporate story” is told to their audiences.
Many companies believe corporate videos have to be detailed, covering: entire company divisions, product and services. MediaSpark believe the purpose of your videos, especially when viewed online, should be to inform, enthuse and encourage your audience to engage with your product or services. When producing corporate videos, we want to provide confidence to your audience to illustrate that they have found the right company to trade with.
Whether you are part of a big or small corporate company, MediaSpark advises its clients, corporate videos should be more about the quality of the video, visuals and message rather than the length. Online and Web audience have a limited attention spans, so it is essential to communicate quickly. If the corporate video does not engage your audience, they will either click off, go to another video or percieve the message that your corporation is boring. MediaSpark believes there is always a good story to be told, even though the industry could be perceived rather dull and predictable.
MediaSpark can provide assistance and guidance on the overall length and important elements to be contained within your message and story.
Due to MediaSpark’s thoughough knowledge of online and web strategies, we can provide our clients consultation to obtain maximum exposure for their corporate videos. There are several methods we look at in this process, such as:
MediaSpark have an outstanding knowledge of YouTube, from copyright music usage issues through to increasing the amount of views. With a background in website strategy and development, we understand the online audience and how videos are watched and shared. MediaSpark have the ability not only how to produced a video from pre-production to post production but also to get it to the top of YouTube for the keyword phrases. This element is very important if you want to get more exposure for your company through the use of video. This is one of the reason why we recommend YouTube over other video sharing website such as Viemo. YouTube experiences approximately 26,000% more views than Vimeo.
The purpose of the Kennards Corporate video was to broadcast and introduce a specialist division of Kennards Hire to customers that already know the Kennards brand but were not aware of the variety of products/services of Kennards Lift & Shift Division. Our mission was to: