Watch Our Video Showreels
MediaSpark have produced many types of online and web product videos. As more and more research is done online before consuming products, companies have an increased need to demonstrate and showcase their products. They need to visually demonstrate how their product works, what are the key features and why the consumer needs to buy it. Consumers will quite often “decide to buy a product” if they can see exactly how it works, so they know the finer details.
Product videos that we have produced are typically used for the following reasons:
Depending on the product you want to market and sell, MediaSpark can deliver your product to an audience in several ways. What ever it might be, we produce product videos that help sell your product with benefits, benefits and more benefits. This can be communicate using:
When producing products for our clients, we quite often suggest that we produce a series of videos which span a variety of products categories or product ranges. We do this so our clients can communicate to their audience the range of products available and also because we can economically produce more than one video in one production day.
Kennards Hire commissioned MediaSpark to provide numerous videos for their tool hire product range. It is important to highlight that we were able to produce 11 product videos in one production day. This included product closeups, pans, introductions and demonstrations. For each product, we needed to cover the following points:
SmoothStar skateboards released a new design of their newly revamped 32″ Flying Fish Skateboard. Due to the younger audience we were required to entertain the audience even though we are “selling the product”. So MediaSpark ensured we combined ”eye candy” entertainment with sales and product information to keep the young audiences attention. This SmoothStar product video includes our version of “talking heads” or “piece-to-camera” to inform and sell an audience about a product. We use parts of the piece-to-camera audio to help narrate the performance of the product. If the product is not “entertaining” audiences are less likely to view it. In the pre-production process, we decided to shoot the “piece-to-camera” within an environment familiar to the audience, the beach! We brought a surfy looking couch on the sand, to complete the look.
For each product of SmoothStar, we needed to cover the following points:
To assist Tools Surf Products promote their products MediaSpark used Tools surfing famous team rider to help promote the products to their a targeted market. Although the video is to sell and promote Tools products, this video was needed to entertain the “stoked” surfer market. Using a professional surfer Adam Melling, we gave the product credibility and showed how good the product is. We needed to show the product in action, showing exactly why this is the product you need to improve your surfing.